RESIDENT AND PROSPECT COMMUNICATION

Purpose

Clear and professional communication with residents and prospects supports strong relationships and brand consistency. All communication must follow company policy and legal guidelines.

Standard

• Approved channels of communication with residents and prospects include:

• In-person

• Phone calls

• Email

• Notices/letters to the door

• Website or property portal messaging (e.g., Real Page, Knock, or LOFT Living)

• Chat

• Text messaging to current residents is only allowed if the resident has opted in, and messages are sent via Real Page, Knock, or LOFT Living. 

• Texting residents, applicants, or prospects from personal phones or unauthorized tools is prohibited.

• All communication must be professional. Handwritten thank-you notes are allowed but must be clear, neat, and grammatically correct.

Bellaire Multifamily Management LLC - For Internal Use Only

Last Updated: January 2, 2026